Nokia announcement to go Windows Mobile Platform a primary OS
Nokia and Microsoft today announced plans to form a broad strategic partnership that would use their complementary strengths and expertise to create a new globalmobile ecosystem. Nokia and Microsoft intend to jointly create market-leading mobile products and services designed to offer consumers, operators and developers unrivaled choice and opportunity. As each company would focus on its core competencies, the partnership would create the opportunity for rapid time to market execution. Additionally, Nokia and Microsoft plan to work together to integrate key assets and create completely new service offerings, while extending established products and services to new markets. Under the proposed partnership? Nokia would adopt Windows Mobile as its principal smartphone strategy, innovating on top of the platform in search areas as imaging, where Nokia is a market leader. ? Nokia would help drive the future of Windows Mobile. Nokia would contribute its expertise on hardware design, language support, and help bringto a Windows Phone Large range of price points, market segments and geographies. ? Nokia and Microsoft would closelycollaborate on joint marketing initiatives and a shared development roadmap to align on the future evolution of mobile products. ? Bing would power Nokia? S search services across Nokia devices and services, giving customers access to Bing? s nextgeneration search capabilities. Microsoft adCenter Provide search would advertising services on Nokia? S line of devices and services. ? Nokia Maps would be a core part of Microsoft? s mapping services. For example, maps would be integrated with Microsoft? Bing s search engine and advertising adCenter platform to form a unique local search and advertising experience ? Nokia? S extensive operator billing agreements would make it easier for consumers Nokia to purchase Windows Phone services in countries where credit-card use is low. ? Microsoft development tools would be used to create applications to run on Nokia Allowing Windows phones, developers to easily leverage the ecosystem? s global reach. ? Nokia? S content and application store would be integrated with Microsoft Market Place for a more compelling consumer experience. ? Today, developers, operators and consumers want compelling mobile products, Which include not only the device, but the software, services, applications and customer support that make a great experience,? Stephen Elop,Nokia President and CEO, said at a joint news conference in London. ? Nokia and Microsoft will combine our strengths to deliver on ecosystem with unrivaled global reach and scale. It? S now a three-horse race. ? Is I am excited about this partnership with Nokia? said Steven A. Ballmer, Microsoft CEO. ? Ecosystems thrive when fueled by speed, innovation and scale.The partnership announced today provides incredible vast scale, expertise in hardware and software innovation and a proven ability to execute. .